Hang in there, Jack.

During the superbowl on Sunday, Jack in the Box aired a new commercial in which their mascot Jack is hit by a Metro bus while crossing a busy street. The ad is morbid, to say the least, and is apparently part of a larger and very confusing new campaign called "Hang in there, Jack." You can check out the website here.





There was even a homemade flier taped up to the door of my local JBox explaining the situation and hoping for a speedy recovery. I don't really know what this is all about, but it makes me feel very uncomfortable. I think someone wants Jack dead...